Why Every Rental Owner Should Consider Gusto, Simple Payroll for Growing Rental Businesses

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If you think payroll is just for big companies with dozens of employees, think again. As a landlord or rentalpreneur, you already juggle more hats than most; property manager, bookkeeper, maintenance scheduler, and sometimes even your own cleaning crew. But what happens when it’s time to pay yourself, a maintenance helper, or even a virtual assistant? That’s where Gusto comes in.

What Is Gusto, and Why Does It Matter for Rental Owners?

Gusto is a modern payroll platform that makes it easy to pay yourself, employees, or contractors without the headaches. Even if you’re running a lean operation, Gusto helps you stay compliant, track payments, and handle taxes, all in one place. It’s like having a payroll department in your pocket.

How Rental Owners Can Use Gusto

• Pay Yourself Properly: If you’ve set up an LLC, S Corp, or other business entity for your rentals, you can use Gusto to pay yourself a regular salary. This makes your business look more legit to lenders and keeps your finances organized for tax time.

• Hire and Pay Help Easily: Whether you bring on a property manager, cleaning crew, or virtual assistant, Gusto lets you add contractors and employees, set up direct deposit, and automate payments, no more writing checks or tracking down bank info.

• Stay Tax Compliant: Gusto automatically withholds and files payroll taxes, sends out W-2s and 1099s, and keeps you in good standing with the IRS. That means less stress and fewer surprises at tax time.

• Keep Great Records: Every payment, deduction, and tax filing is tracked in your dashboard, so you’re always audit-ready and can easily share info with your accountant.

Real-Life Example

Let’s say you own a few long-term rentals and decide to hire a part-time maintenance tech. With Gusto, you can onboard them, set up their payments, and let Gusto handle the tax paperwork. Or, if you want to pay yourself a steady salary from your rental business, Gusto keeps everything clean and clear for both your business and personal finances.

Who Should Consider Gusto?

• Landlords with LLCs, S Corps, or other business entities who want to pay themselves as employees

• Rental owners who hire contractors, cleaners, or virtual assistants, even on a part-time or as-needed basis

• Anyone who wants to stay organized, compliant, and stress-free at tax time

How to Get Started with Gusto

• Visit Gusto’s website and sign up for an account.

• Add your business info, bank account, and any employees or contractors.

• Set up your payroll schedule and let Gusto handle the rest—payments, taxes, and year-end forms.

Ready to Simplify Payroll and Focus on Growing Your Rental Business?

Don’t let payroll and tax paperwork slow you down. Gusto makes it easy to pay yourself and your team, stay compliant, and keep your rental business running smoothly. Check out Gusto today and see how simple payroll can be, even for rental owners.